Source Distribution, the UK distributor for Genelec, has appointed Andy Bensley as professional audio product specialist, a newly created role.
Bensley will handle product training, pre-sales advice and demonstrations of Genelec products and all high-end studio brands distributed by Source.
The position will also entail giving one-on-one advice to users and working alongside the in-house marketing department to produce online Genelec product demonstrations and tutorial videos aimed at both dealers and end users.
Andy graduated in Audio Engineering from the SAE Institue in Liverpool and has worked as a full time studio and FOH engineer in the North East, honing his skills at Sound Control in Stockton and the Digital Village in North London.
“Genelec monitors have a peerless reputation in the studio and broadcast markets,” says Bensley.
“In the last few years this reputation has been carried over into the systems integration and custom install markets. I’m looking forward to continuing this growth as the Genelec product offering evolves in these newer sectors.”
“Source has always been focused on finding ways to proactively sell products, and we’d like Genelec dealers to think of Andy as an extension of their own sales team, someone with impeccable product knowledge, great customer skills and a real passion for audio equipment.” added Howard Jones, Source’s Director of Distributed Brands.
“We’re really excited about this new role and are convinced it’ll help drive sales of Genelec products even further, across all market sectors.”