Prism Sound has announced new lower pricing for some of its bestselling audio interfaces.
The new structure, which reduces the cost of purchasing a Lyra 1, Lyra 2, Titan or Atlas interface, has been applied globally and is being backed by a special Christmas offer of a further 5 per cent discount.
"We are adjusting our pricing to reflect the continuing evolution of the pro audio market,” said Prism Sound’s sales and marketing director Graham Boswell. "This area of the pro audio business has exploded in recent years with vast numbers of musicians, producers, DJs and others entering the market with project or home studio and mobile applications for audio interfaces.
"These changes mean that we can offer lower prices and enable many more people to enjoy the premium sound quality that we strive for in our products."
The new prices see the cost of a Lyra 1 drop to £995 plus VAT, while Atlas has been reduced by £1,000 to £2,995.
"All of our audio interface products have been carefully designed to meet customer needs, and every one of them incorporates the same no-compromise design and acclaimed converter performance that users have long come to expect from Prism Sound's high quality audio products," added Boswell.
"By making these units even more affordable, we aim to help spread the word about improving the quality of digital audio for today’s consumers. This is a cause that has been championed by leading figures in the global music business such as Sir Paul McCartney, Neil Young and many others."
The company will be showing its entire product range, including its flagship ADA-8XR modular converter, at CES in Las Vegas from January 6th – 9th 2015, and at NAMM 2015 from January 22nd – 25th.
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