Genelec announces new distributor in Belgium

Appointment of APEX n.v. revealed at IBC 2011
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Genelec has announced the appointment of APEX n.v. as its new distributor in Belgium and Luxembourg.

The company will handle distribution of professional monitoring equipment in both countries. “We are delighted to welcome the Apex to our distribution network, said Jarmo Masko, area sales manager at Genelec. “For a while, we have been looking for a strong player with roots in professional audio that can also effectively serve the important broadcast market and the MI dealer network. Apex fits the bill perfectly. They have an excellent track record in all these markets and understand the demands of working inBelgiumwhere the language and cultural differences can make it difficult for an outsider to penetrate.”

Established 20 years ago, APEX n.v. is located close to Beringen-Paal, with ideal transport links to both Brussels and Antwerp. It has become known as a specialist distributor of pro audio equipment in Belgium and Luxemburg for PA, studio and broadcast, and is headed up by Paul van Hees, managing director, and Rik Hoerée, sales director.

“Genelec fits perfectly into our company portfolio,” said van Hees. “We only like to work with strong, premium brands and Genelec is the pioneer in active monitoring solutions across all key markets. Their recent product launches, including the multi award winning 8260A, have set the standard for years to come. I’m looking forward to a long and mutually beneficial relationship.”

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