Wohler Technologies has announced the appointment of Don Bird to the newly created role of chief marketing officer.
With a career spanning 30 years in the media and cinema industries, Bird will lead all of Wohler’s sales, marketing and product line management operations.
"Don is the ideal professional to lead Wohler's sales and marketing operations into our next phase of growth. He brings to this new role extensive experience and deep insight into sales, marketing, brand management, and global operations for broadcast audio, film and video post-production, and digital cinema conversion," said Carl Dempsey, Wohler president and CEO.
"With Don at the helm, our sales, marketing, and product line management teams are primed to support the creation of market-driven product lines and policies that promote closer relationships with our customers and channel partners."
"It's an exciting time to be joining Wohler. We have a tremendous opportunity to leverage our brand strength and customer relationships to not only grow our video and audio product lines, but to increase our footprint as a provider of captioning and ancillary data management solutions," said Bird.
"I'm looking forward to working with our sales, marketing, and product line management teams in a unified effort to drive the continued growth of Wohler's global business and bring a broader range of customer-centric solutions to market."