Messe Frankfurt has announced that the Prolight + Sound Guangzhou show will be held from 29 February to 3 March next year – over a month earlier than in 2015.
The organiser says the event will be even bigger in 2016 and occupy the entirety of Area A in the China Import & Export Fair Complex in Guangzhou, China.
“We talked to many exhibitors and visitors from the last show and received different opinions about the show dates, and we are highly committed to providing the best solution for everyone. Combining the comments and possibilities, we are happy to announce the new 2016 show dates and it will be held during the peak sourcing season of the industry,” said Fiona Chiew, deputy general manager for Messe Frankfurt (Shanghai).
The show labels itself as China’s largest marketing platform for the pro-audio and lighting industry, and as part of its strategy to strengthen its position further, the key focuses of the 2016 show will be 'internationality and comprehensive product variety.'
The first step is to expand Prolight + Sound Guangzhou by using all 13 halls and the entire outdoor space in Area A of the venue, as well as introduce international pavilions for the first time.
“As we always emphasise, we aim not just to grow big but strong. So the second piece of good news for the 2016 show is, we will have the debut of international pavilions from Italy, Korea and Taiwan. This is a successful result of resources integration between Messe Frankfurt and our local partner the Guangdong International Science and Technology Exhibition Company,” Chiew added.
In addition to the newly added international pavilions, the halls will be categorised into Audio Brand Name Halls, Pro audio Halls, Lighting Halls, KTV Hall and Enping Microphone Halls.
In order to provide an all-inclusive platform for show attendees to source, network and learn, the organisers have partnered with industry associations worldwide such as the Professional Lighting & Sound Association of Germany (VPLT) to host educational forums and seminars that bring first-hand market insights to the industry. Further details of the fringe events will be announced soon.
Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE).