The audio, DJ and recording segment is being given a new and central presentation platform at Musikmesse and Prolight + Sound.
From 2018, exhibitors who used to be spread over several halls at the two fairs will make their presentations together in Hall 4.1.
The advantages include shorter walking distances for visitors and optimum target-group reachability for exhibitors.
Hall 4.1 in the heart of the Frankfurt Fair and Exhibition Centre will be a component part of both Musikmesse and Prolight + Sound and, therefore, integrated into the visitor marketing and information services of both events, from the exhibitor search engine to apps and the official catalogue.
The focus of Hall 4.1 will be on products of interest to both professional users from the event and media technology segment and musicians, music producers and musical-instrument retailers. Products will include microphones, effects and signal processors, cables, mixing desks, control units, monitoring tools, production tools and recording hardware and software. As in the past, visitors will find products for live PA systems and fixed installations in Hall 3.1.
The new concept for Hall 4.1 is the result of numerous discussions with companies from the sector.”
Also part of Hall 4.1 is the ‘Silent Stage’ area, which was launched in 2017 and presents a new stage concept for clean sound and effective monitoring, as well as the Sound & Recording Lounge, which offers lectures on mixing, miking and production.
“The synergies generated by Musikmesse and Prolight + Sound are a decisive factor behind the success of the two events. Bringing together the various parts of the audio, DJ and recording product segment in Hall 4.1 will reinforce these positive effects”, said Michael Biwer, group show director of the ‘Entertainment, Media & Creative Industries’ business unit of Messe Frankfurt. “The new concept for Hall 4.1 is the result of numerous discussions with companies from the sector.”
Hall 4.1 will be open from 11 to 14 April 2018 (Wednesday to Saturday), on all days of Musikmesse.