The PRO Performance and Venue Technology Show will go through some changes for 2016, including new opening dates and a venue change within the Birmingham NEC.
PRO will expand into the Genting Arena (formerly the LG Arena) and across two NEC halls next year, providing a large exhibition floor space, new feature areas, and improved bars, restaurants, the organiser says.
According to Marked Events, the new space will allow for improved noise separation and a fresh visitor experience, as well as indoor and outdoor exhibiting opportunities, additional educational areas and new B2B hospitality packages. While the move into the Genting Arena is a key change, PRO will remain within the NEC, which offers transport links and a range of hotels, as well as the Resort World leisure complex located beside the Arena with its various eateries, bars and clubs, a hotel and spa, shopping facilities, cinema and casino.
“2016 marks a landmark year for PRO, as it moves into an expansive, more-flexible space inside the Genting Arena,” commented show director Mark Walsh. “We understand that the industry is always changing, which is why our vision is for a fresh, exciting event that provides an experience-driven exhibition floor, an extensive learning programme and the opportunity to socialise and do business.
"The move into the Genting Arena will ensure that PRO is even more dynamic and feature-rich in 2016, providing a show that gathers the industry together and continues to build the future.”
As well as changing its venue, organiser Marked Events will also be adjusting the days for PRO, in response to feedback from exhibitors and visitors. Moving forward by one day to run Sunday-Tuesday, PRO 2016 will take place from 11-13 September.
Despite its adjustment in days and new location, PRO will remain co-located with the annual BPM DJ and Electronic Music Production event, which will reportedly celebrate ten years with a few changes of its own for 2016.