Shure has partnered with both Paul McCartney and English rock band The Who to make available at auction a one-time production of 600 serialised graphic painted SM58 cardioid dynamic microphones.
The auction looks to celebrate and honour the strong connection of the SM58 to ‘legendary’ musical artists, with all proceeds generated from the campaign going directly toward foundations for which both artists are deeply vested, including Paul McCartney’s Meat Free Monday and The Who’s Teen Cancer America.
The serialised microphones will come with graphics specific to each artist. The Paul McCartney Special Edition 50th Anniversary SM58 will feature cover art from the album Kisses on the Bottom, photographed by Mary McCartney, and The Who Special Edition will feature original artwork from graphic designer Richard Evans, who has been designing The Who’s album covers and promotional visuals since 1976.
Each artist will have 300 SM58 microphones produced for the auction, with serial numbers 11-300 listed for sale at a fixed price. Additionally, Shure will be auctioning off serial numbers 1-10, which feature hand-signed autographs on the microphone handles. The limited edition microphones will be available at auction through eBay for Charity, with 100% of the proceeds going directly to each artist’s chosen charity.
Meat Free Monday was launched by Paul, Mary, and Stella McCartney in 2009 with the aim of raising awareness of the damaging environmental impact of livestock production. Teen Cancer America was founded in 2012 by Roger Daltrey and Pete Townshend, who have been working charitably for teens with cancer in the UK for over 20 years.
“Paul McCartney and The Who have created some of the most influential music in our lifetimes, and given their impact on the world, we thought it only appropriate to team up with them to create a special 50th Anniversary edition of the SM58 microphone, which has been used to share their voices with fans of all ages for decades,” said Mark Brunner, vice president of Shure’s corporate and government relations. “We also knew that Paul, Roger, and Pete are extremely active in charitable giving, having been major benefactors to, and creators of, charities for quite some time. As such, we’re particularly proud to support the musicians’ charities of choice by donating 100 percent of the proceeds to each.”
Auction details are available to view here.