MelodyVR is partnering with the NEC Group Arenas to offer virtual access to live events in its venues.
Concert goers will be able to access a selection of live events held at the Genting Arena and Arena Birmingham venues via virtual reality technology, including performances from Royal Blood, The Script and UB40 Feat. Ali, Astro & Mickey.
Over the coming months, MelodyVR will also live stream real-time concerts via VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.
The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets (with more platforms coming soon).
Information on upcoming shows will also be promoted on selected event pages on The Ticket Factory website – the official box office for the NEC Group Arenas.
By selecting different ‘Jump Spots’, MelodyVR users can choose to be in the front row, deep in the crowd, or up-close-and-personal with the band on stage.
Ian Congdon, head of NEC Group Arena aales said: “VR is transforming the concert experience and shifting how fans can consume music, so it’s fantastic to partner with MelodyVR as pioneers in this field. Their usage of exciting features and technological capabilities means missing a must-see or sold out show could become a thing of the past. Nothing can beat experiencing live music in a venue, but offering VR concerts to our customers gives them more opportunities to experience the live music they love and get closer to artists than ever before.”
MelodyVR COO Steven Hancock added: “We are excited to be partnering with the NEC Group to deliver live and recorded VR experiences. Working with forward thinking and progressive partners to make live music globally accessible via Virtual Reality are the foundations that MelodyVR was built on, I’m very pleased that the NEC Group share that same passion for the future and we look forward to working together more closely.”