Jim Long retires from Electro-Voice

Industry veteran leaves after 45 years with company
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Electro-Voice’s Jim Long retired in December 2011, having spent over 45 years with the company.

Long occupied a wide range of roles across marketing and sales over the years, most recently as a member of the product marketing management team. He also contributed his technical know-how and communication skills to many areas of the company, including the development of the PA Bible.

Long first began work at Electro-Voice in 1963, when he was taken on as a summer engineering technician in the company’s Buchanan, Michigan, plant. He then went on to work in the microphone lab until the Autumn of 1964, when he left to pursue an MBA. He returned to Electro-Voice engineering in 1966 and remained with the company ever since. “I wanted to work in audio,” he recalled. “I interviewed for jobs as far away as California, but I liked the idea of finding an audio company right in Michigan, where my family headed for summer lake vacations. I had become familiar with EV, and I liked both the people and the company.”

The late ‘60s saw Long move into product management in EV’s commercial sound division. This was a crucial time in the transformation of the ‘commercial sound’ sector into today’s pro sound market. “At the time,” he commented, “EV had commercial sound products like paging horns and sound columns, but the emergence of pro sound required PA systems with wider bandwidth and more uniform coverage.

“In the early 1970s we developed high-performance compression drivers and, most importantly, horns that, for the first time, maintained their rated coverage angles over a wide frequency range. I believe that these ‘constant directivity’ waveguides not only helped popularise pro sound in the US but also helped move pro sound worldwide, to Europe and Asia, where I was privileged to present seminars many times. To be part of all that was very exciting.”

“Having been instrumental in some of the most significant developments in the pro audio industry over the years, Jim’s knowledge of both the technological and business sides of the industry are second to none,” said long-time friend and colleague Tom Hansen, vice president of Key Accounts with Bosch Communications Systems. “Between the PA Bible, his excellent presentations, and his project support for countless contractors across the country, Jim has educated generations of pro audio professionals, sharing his passion for sound. He really personifies the EV brand, its values, and its personality, and has made many, many friends over the years as a result. He’s acted as a trusted advisor on some of the most prestigious EV installations, bringing a discerning ear – fine-tuned by his love of classical music – to the designs of some of the best-sounding systems in the U.S.”

Hansen concluded: “Everyone at Electro-Voice and Bosch Communications Systems wishes Jim all the best for a happy and healthy retirement – the world is a better-sounding place thanks to Jim Long.”

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