APAC management changes announced by Loud Technologies - Audio Media International

APAC management changes announced by Loud Technologies

Davwinder Sheena and Clifford Nathan take on new roles
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Loud Technologies has announced the elevation of Davwinder Sheena to APAC managing director, while Clifford Nathan has been appointed ti the newly created position of general manager.

The changes took place as part of the company’s increased investment in the APAC region.

Singapore-based Sheena, will handle all business interests, market-development strategy, and sales team and distributor relationships for all Loud brands in the region. He will report to Mark Graham, Loud CEO and become a member of the company’s executive team. Patrick Lau, Martin Audio APAC sales manager based in Hong Kong, will now report to Sheena.

“The APAC region is the most vibrant economic environment in the world and under Davwinder’s leadership has contributed substantially to LOUD’s solid growth over the last year,” explained Loud CEO Mark Graham. “Through lock-step engagement with all three of LOUD’s Business Units, and direct participation at the executive level, Davwinder and his expanded team will bring even greater focus and speed of execution to this critical region. I fully anticipate that all of our APAC constituents will be pleased with the growth and success that this move enables.” 

To further reflect the company’s investment in the Chinese market, Loud has also appointed its first APAC-region general manager Clifford Nathan. Nathan will lead Chinese market development and strategy, as well as manage intellectual property, for all Loud brands as general manager, China. He will be based in Dalian, China, and report to Sheena.

“Thanks to our distributors’ tireless efforts and commitment, EAW, Martin Audio, Ampeg and Mackie sales in APAC are substantially ahead of our 2010 pace, and outpace other regions’ growth by three times,” said Sheena. “With increased in-market resources, faster decision making, stronger marketing support, and greatly intensified region-specific strategies, there’s no limit to what we will do together.”

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