The move creates a new dedicated point of contact for the brands' customers in Spain, and allows easier access to their combined portfolio of professional loudspeaker, amplification and digital processing products across the touring and installation markets.
Over 20 years, Soinua has grown to become a highly successful company in the fields of sound reinforcement, equipment rental and professional touring. Having dedicated itself exclusively to the live sound market, the company recently expanded into the distribution and sale of professional audio equipment.
“As experienced users of these products and others belonging to the TC Group, we are very happy to add these brands to our catalogue. We have started a new relationship with the aim of offering the best service, training and response to our customers,” said Jorge De La Torre (pictured, right), head of sound at Soinua.
Miguel Hadelich (pictured, left), VP of international sales for touring and install at TC Group International, added: “We have a long and trusted relationship with Soinua through their usage of Lab.gruppen and Lake products in the field, and it’s a pleasure to extend that trust and friendship into the distribution of our products across all three brands, Tannoy included. We are confident that both our touring and installation customers in the Spanish market will be well served by the team at Soinua, and I’m looking forward to working with them going forward.”
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