Midwich establishes pro AV and PA division - Audio Media International

Midwich establishes pro AV and PA division

Consumer electronics and AV firm branches into the pro space
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Consumer electronics and AV distributor, Midwich has announced the launch of a new division that will focus on professional A/V and PA.

The new division will handle the distribution of AKG, Bosch, BSS, Cloud, Crown, DBX, Denon, JBL, Marantz, Misson, Penn Elcom, Signet, Soundcraft, Surgex, TEAC, TOA, Trantec and Wharfdale. With additional brands soon to enter the fold. A team of seven pro audio specialists has been formed to serve resellers and provide technical support and guidance.

Midwich business manager Lee Baker stated: “The launch of this new professional audio division will position Midwich as the distributor of choice for resellers and integrators that undertake project-based work in key verticals such as education, leisure, hospitality, security and the corporate market,” stated Midwich manager Lee Baker. “In addition to our market leading range of displays and projectors, we can now provide public address, conference, voice alarm and evacuation systems, background music and paging systems, commercial amplifiers, call stations, wireless microphones, system controllers and loudspeakers.”

The anouncment follows the news that Midwich also now handles the sale of video conferencing and acquired Ubiqz, a specialist distributor of IP and analogue security systems. Lee Hooker, sales manager at Midwich, said: “I’m very excited about the launch of our new audio division and the direction of our audiovisual business in general. This really is tremendous news for our customers.”

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