Pioneer Pro Audio has appointed James Field to the position of technical consultant for the Middle East and Africa territory.
His primary role will be to provide technical and sales support to distributors, resellers and customers of Pioneer Pro Audio products across the region. His responsibilities will include product training and demonstrations, as well as assisting integrators with system design and commissioning.
The company felt that it was important to have an 'on-the-ground' representative in the region with a thorough understanding and experience of local culture and business practices, and says that Field fits the bill perfectly.
Having been based in Dubai as a consultant and integrator since 2009, Field has an extensive portfolio of large projects on his CV, complemented by a wide range of contacts. Over the years, he has worked both 'on the tools' and in project management.
"I've followed the development of Pioneer Pro Audio since the launch of the brand with the Gary Stewart GS-WAVE system – that was a big statement that they were serious about Pro Audio," Field said. "The subsequent XY Series and partnership with Powersoft piqued my interest even more and closer inspection revealed these to be products of the very highest standard.
“I met Alex Barrand (manager, Pioneer Pro Audio) a few years ago in Ibiza and we hit it off immediately. When this opportunity arose I jumped at the chance to get on board. Alex has a very hands-on role with systems integrators and resellers across Europe and this kind of direct access to the manufacturer has proved to be a very successful strategy. I am aiming to emulate that role by assisting with project design and commissioning, to maintain the standard of Pioneer Pro Audio installations at the highest level. This degree of manufacturer involvement gives clients confidence in the product and integrators a very useful and unique resource to help them smoothly execute projects."
Mark Drury, managing director at Pioneer Pro Audio, commented: "James is a fantastic appointment. His technical background is of the highest calibre and his knowledge of the territory is an invaluable asset in developing our business in the region. We've invested heavily in our Dubai operations facility and assigned a large demo stock inventory - James is exactly the person to get the product seen and heard by local integrators and we have complete confidence that his talents will quickly translate into significant sales."