Pro-audio equipment provider Audiologic has strengthened its partnership with Shure Distribution UK (SDUK), gaining market exclusivity for a range of SDUK's Systems Group products.
A designated Shure Pro Audio Reseller for the installation channel, Audiologic says that its 'highly respected, specialist service for professional AV integrators lies behind this development.'
According to Audiologic, technological advances in SDUK System Group's portfolio require high levels of customer support, from pre-sales consultation through to installation, and the Essex-based company – with a team that already includes two QSC Q-Sys specialists – claims it is well positioned to supply the wider trade market with products from the Systems Group portfolio.
"We've always enjoyed a strong relationship with Shure and have already seen how perfectly products, like Microflex Wireless, integrate straight into our designs. We design and supply audio systems for a host of diverse sectors that include forward-thinking educational institutions, retail spaces and corporate environments," said Audiologic's sales and marketing manager Andy Lewis.
"Audiologic's value to our customers is rooted in providing the most appropriate product for the application presented to us and we firmly believe that our exclusive access to certain SDUK Systems Group brands, offers real and clear advantages in an increasingly crowded technical audio marketplace."
Duncan Savage, SDUK Systems Group manager, added: "Realigning our distribution model will ensure that customers receive a high level of expert advice and supported access to our products. Audiologic, as one of the AV industry's most respected providers of audio solutions to installers and system integrators, was an easy and straightforward choice for this enhanced relationship with our Systems Group."