Adam Hall appoints new business development manager

Bodo Falkenreid joins German distribution company, having spent 17 years with a well-known cable manufacturer.
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Bodo Falkenried has joined Adam Hall as business development manager.

Based in Munich, Germany, Falkenried's responsibilities include expanding and developing the company’s business activity worldwide, with a main focus on the Asia-Pacific, the MENA region, Russia and the former CIS countries, as well as Europe.

Before joining Adam Hall, Falkenried was part of the management team at a well-known cable manufacturer for 17 years – where he was tasked with handling global strategic businesses management within the AVM field.

“With its good market position, Adam Hall is offering me the perfect opportunity to continue working in my previous task areas within the fields of marketing and sales,” Falkenried said. “The many product segments will make the range even more attractive to distributors, specialised merchants, event organisers and rental companies from the music industry, and also for the professional AVM market and project customers.

"The Adam Hall hardware for cases, cabinets and 19‘‘ racking; the Cameo lighting range and the LD Systems catalogue; the AUDAC installation line; an attractive range of cables, which goes very well with the Defender cable crossover range; the music equipment and finally the pro audio brand Palmer all offer the ideal basis for success.

“I am also looking forward to the opportunity to use my many years of experience in the domain of product and marketing development. Adam Hall offers me a wide range of fields and tasks that demand flair for new business fields, but for which market and product visions are also necessary. Nowhere else could be of greater appeal to me.”

Adam Hall CEO Alexander Pietschmann added: “We are very pleased to have Bodo Falkenried on board. He has a wealth of experience in strategic business management on both a national and international level. With his established market knowledge and enthusiasm for our product range, he has just the right qualifications for the position.”

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