Graham Hendry, vice president of TC Group’s newly launched AET Group speaks to Audio Pro International editor Daniel Gumble about the Group’s formation and its plans for the future.
Serving TC Group’s professional audio brands – namely Tannoy, Lab.gruppen and Lake – AET Group has been established as a new business unit designed to optimise the firm’s offering to its international network of consultants, integrators and contractors operating in the installed sound sector; as well as systems engineering and application-specific consultation on the live/tour sound side.
The AET Group will bring together a team of product specialists from across the Tannoy, Lab.gruppen and Lake brands. Despite being based in Austin, Texas, the Group will aim to provide global support for consultants and contractors by way of product training, application guidance, optimisation and custom product development. It will also offer international project support, including system architecture assistance, design proposals and presentations.
Hendry, formerly Tannoy’s director of business development, and with over 20 years of technical, engineering and product management experience to his name, has been appointed to lead and develop the new organisation. “The new AET group has been set up to satisfy a specific demand for global outreach and consultant support for major projects and installations across the world,” he commented. “We have drawn together an incredible wealth of knowledge across the group, which in turn will help us leverage maximum product potential across the Tannoy, Lab.gruppen, Lake and White Acoustic brands.
“The AET group will act as a direct link between the client and the internal engineering and development departments, helping push the boundaries of our collective technologies to match the challenging requirements of our global customer base.”
Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.