Universal Music Group signs 'unprecedented' global, multi-year agreement with Facebook, including Instagram and Oculus - Audio Media International

Universal Music Group signs 'unprecedented' global, multi-year agreement with Facebook, including Instagram and Oculus

The agreement is intended to serve as a foundation for "a strategic partnership roadmap that will deliver new music-based experiences online", according to the press release that was issued.
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Facebook and Universal Music Group (UMG) have signed an "unprecedented" global, multi-year agreement under which UMG becomes the first major music company to license its recorded music and publishing catalogues for video and other social experiences across Facebook, Instagram and Oculus.

The agreement is intended to serve as a foundation for "a strategic partnership roadmap that will deliver new music-based experiences online", according to a release issued today.

Under this partnership, users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and Oculus. In time, functionality will expand to enable access to a vast library of music across a series of social features.

Tamara Hrivnak, head of music business development and partnerships at Facebook, said: “There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”

Michael Nash, executive vice president of digital strategy, Universal Music Group, added: “Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.

"This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”


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