Miami-based Universal Music has enhanced its territorial representation of Powersoft products in the CALA (Latin America and the Caribbean) region, having been appointed the manufacturer's new distributor for Brazil.
Set up by Jean Costa in 1994 and with a broad portfolio of well-known pro-audio brands, Universal is certainly capable of handling the task, as Powersoft’s CALA Regional Account Manager, Gilberto Morejon, was quick to acknowledge.
“This appointment was entirely logical, based on the experience, understanding and success that Universal Music has already experienced with our products in Latin America. Jean Costa’s knowledge of the Brazilian market, in particular, will be a huge asset,” he said.
Costa commented: “We have accepted the challenge to distribute Powersoft in this great market due to the high demands of the professional audio community, and Powersoft’s ability to meet them with their outstanding technology. Add to this Universal Music’s premium quality service, and you have a winning combination.
“Our commitment is not only to increase sales, but to support, educate and inform the local community about Powersoft’s patented and groundbreaking digital technology, which will in turn lead to the brand being specified on more complex and lucrative projects.
“We are known for handling top of the line products with cutting edge technology and feel confident that Powersoft’s advanced amplifier and control solutions will quickly be recognised.”
Universal Music will now embark on an awareness campaign in Brazil, following a similar model to that adopted in other territories where represent the brand – namely Colombia, the Caribbean Islands, Guyana, Suriname, French Guyana and Venezuela.
“Our technicians are fully trained and we will maintain our strategy of attending the most significant trade shows in our territories such as Infocomm Colombia, AES Brazil, Expo Music Brazil and our annual seminar in Miami,” Costa concluded.
Picture caption (left to right): Jean Costa (owner, Universal Music), Gilberto Morejon (Powersoft sales manager - CALA), Rafael Guzman (sales manager, Universal Music)