TC Group has implemented a definitive plan for sustained growth in the Indian market with the opening of a new office in Noida, India, and a significant appointment to its technical sales team.
Binny Sharma has been appointed as the company’s Technical Sales and Support Manager for India. Based at the new India office in Noida, Binny will be responsible for providing application and technical support to Tannoy, Lab.gruppen and Lake customers throughout the country.
Binny comes to TC Group with several years of experience in the pro audio industry, including six years in the field of AV systems integration. He has been part of the design and technical support departments in Bose and Bosch.
In his new post, Binny will assume the lead role in the region by providing design and project commissioning support for system integrators, as well organising technical seminars and training for Tannoy and Lab.gruppen products.
“I’m excited to join a company as prestigious as TC Group. It’s inspiring to see how seriously Tannoy and Lab.gruppen approach product development and technical support, and I look forward to supporting existing partners and expanding the company’s presence in the region,” said Binny.
“TC Group’s growth opportunities in the Indian market lie in our quality products as well as our ability to provide timely and knowledgeable technical support for customers in the region,” said Krishna Pratap Singh, TC Group Sales Manager for India. “Binny’s in-depth engineering background and extensive experience with the regional integration market make him an ideal fit to represent our brands.”