Powersoft promised to put on a real show in Frankfurt to mark its 20th Anniversary, and it didn't disappoint.
The Italian amplifier manufacturer welcomed visitors onto a new-look stand (Hall 8, E46) designed around two imposing ‘X’ motifs – an allusion to its X Series platform as well as two decades of innovation.
To mark the milestone, Powersoft hosted a party on the opening night of the show at APT-Apartment nightclub. The evening was divided into two parts, starting with the company's annual distributor meeting and awards presentations, followed by a gathering of industry professionals.
Back on its show booth, Powersoft showcase the breadth of its amplification and technology offering, including the latest Ottocanali DSP+D launched at ISE, the flagship M and K Series amplifiers, as well as its M-Force Technology and the successful X Series.
Francesco Fanicchi, brand and communication director at Powersoft, explained: "Powersoft was born out of a true passion for audio. Since 1995, the company has grown to become a world leader in power amplification. Green technology, performance, innovation and people are the core values of the company, and we wanted to express and share our philosophy in this short video.
"This is merely a tribute to the pro-audio industry, and what the industry can bring to the community. Without humans and passion, technology is simply pointless.”