Powersoft has appointed distribution company Prodance as its new partner in the Czech Republic.
The Prague-based firm, which started life in 1992 as a sales and rental agency before moving to dedicated distribution, has added the brand to its growing portfolio of 'top tier' pro-audio manufacturers with immediate effect.
Martin Holas (pictured), Prodance import manager, said that Powersoft more than met their requirements after dropping their previous amplifier supplier.
“We had been looking for a high power amplifier manufacturer for some time, as it represented an obvious gap in our portfolio,” he said. "We had already experienced the sound and build quality of Powersoft’s modules inside the active loudspeakers that we distribute, so it was not a difficult decision to make.
“On our first meeting at Prolight + Sound 2015 we discovered that Powersoft was already looking to extend its business in our territory, so the timing was perfect.”
Powersoft’s regional account manager (EMEA), Stefano Previtali, agreed: “This is a perfect fit for both companies. Prodance has excellent brand representation and the potential synergies that this alliance offers will radically help to increase our market share across all segments in this territory.”
“We supply many rental companies and sound engineers but we also see the installation market as a great opportunity to extend our business,” added Holas. “With Powersoft products we have the right tools to succeed — and since we supply many local loudspeaker manufacturers with our key transducer brands, given the growing popularity of powered systems, we also see great OEM potential for Powersoft.”
Holas concluded: “It’s a great honour to represent a company that drives innovation and is pushing the boundaries in such a demanding market segment. It is also a challenge, and one that we are delighted to accept.”