German loudspeaker systems and electronics specialist AD-Systems has announced the appointment of POLARaudio as its exclusive UK distributor.
POLARaudio has been appointed to handle the full range of AD-Systems products in the UK from July 1st 2012 and will be responsible for sales, technical support and service for both existing and new customers. Although primarily known as a loudspeaker systems manufacturer, AD-Systems is expanding its field of amplifier technology, with developments to be announced in the near future.
The German brand will launch the new Impulse NT-4 system amplifier at the upcoming PLASA 2012 show, comprising DSP, control and matrix opportunities, including remote options via iPad, iPhone or Laptop.
POLARaudio CEO John Midgley commented: “After meeting the AD-Systems team at their very impressive demonstration and logistics centre on the German border with Holland, we knew there was no way we could resist the next ‘Made in Germany’ assault on the UK loudspeaker market. We firmly believe that this brand will quickly establish a reputation in the touring and installation markets as the new contender delivering superior audio quality with a ‘no fuss’ approach to system design. We look forward to working with the team at AD-Systems to amplify emotions!”
Sven Haferkamp, CEO and Managing Director of AD-Systems, added: “Being around for decades in both the live sound, as well as the installation market, we understand that the UK is a key market which also has an impact into continental Europe. We therefore value our collaboration with POLARaudio as a crucial step for the brand awareness and the image of AD-Systems.”
Andy Weingaertner, manager of business development with AD-Systems, also noted: “Knowing John Midgley for a long time and monitoring the great success of POLARaudio in the last years, this company became our ideal candidate. With the work of this highly motivated sales force and the support of their very skilled Pro Audio Business Development manager Mark Bromfield, we are confident that we can really make a difference in this highly competitive UK market.”
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