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Outline partners with Pan Asia in Malaysia and Singapore - Audio Media International

Outline partners with Pan Asia in Malaysia and Singapore

Manufacturer makes new addition to distribution network as it plans its next stage of growth in the Far East.
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Outline has named Pan Asia Integrated System its new exclusive distributor for Singapore and Malaysia as it looks to target increased growth in the Far East.

Pan Asia is a pro-AV, lighting and control equipment distribution and technical service company founded by Chip Chong and TatNam Yee.

Chong has already had successful experience with Outline products and technologies from his time with another Outline distributor. He has also previously worked with a Harman Professional distribution company and was later involved in turnkey project design across both of the above countries.

Before setting up Pan Asia, Yee was part of the Asia Pacific manufacturer support team at Klotz Digital, before joining Harman Pro, where he was involved in technical design and product training support for brands such as Studer, Soundcraft and JBL.

"At Pan Asia, everyone is passionate about ensuring the ultimate sound experience, and Outline offers the high-end loudspeaker system solutions for our professional clients who put sonic performance and build quality as their top priority,” said Chong.

“Similarly, their iMode’s unique Intelligent Loudspeaker Platform provides unparalleled real-time access to system control using iOS and Mac OS X devices or a simple PC web browser. Our goal is to provide the best option for quality performance, based on application requirements, as well as cost effective solutions for system maintenance.”

Giorgio Biffi, Outline CEO, added: “We are excited to have Pan Asia on board to take the lead with our full product range. A premium brand like Outline needs experienced highly reputable partners with well established contacts in the rental and install markets. Their background as engineers and successful product and marketing management makes them one of the leading experts in this sector. Welcome to the Outline family, Pan Asia!”

Picture (from left): Chip Chong, TatNam Yee and Giorgio Biffi.

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