New PA range drives success for Studiomaster

Firm identifies lines such as DRIVE, Venture, ClubXS and LIVESYS5 as integral to its strong sales performance in the last few months.
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Studiomaster experienced its best consecutive sales months in more than three years this June and July, the company has reported.

Record sales driven particularly by its new PA speaker and compact mixing desk ranges – DRIVE, Venture and ClubXS – are on course to give the manufacturer its record third quarter in recent times.

ClubXS and DRIVE were shown at Frankfurt this year, where a number of new products made their European debuts. The launch of new PA product continued apace at the recent MIRC Expo where Studiomaster introduced the LIVESYS5 portable micro PA and monitor system (pictured). The class-D powered 5in speaker system, provides 150W continuous and 300W peak power, and features a low noise 3-channel mixer section with two mic/line inputs on XLR (balanced)/TRS (unbalanced) combo connectors and a line input on stereo phono or 35mm jack connectors.

Three-band EQ, switchable 48V phantom power and on-board effect are all included, as is a mic stand mounting system whereby the monitor can be fixed to the mic stand for “ear level” monitoring applications. A rear mounted XLR/TRS input enables connection of stage monitor signal, while an XLR ‘thru’ output is mic/line level selectable (with switchable phantom power) to enable supply of mic or line signal from the LIVESYS5 to a FOH mixer, or to feed a further monitor speaker.

The firm has also re-established its European self-distribution, its joint HQ, distribution and logistics centre with partner brand Carlsbro. General manager Patrick Almond emphasises it is the conjunction of both of these developments that has created the perfect storm: “Precisely when the benefits of re-establishing our own European distribution and logistics are coming to fruition, we have introduced a number of new products, at the most competitive end of the market, which have really hit the spot, in terms of feature sets, specs and price. We cannot land the new DRIVE injection moulded cabs and the ClubXS compact mixers fast enough; everything that’s already on the water is fast becoming sold out. Additional shipments are being dispatched to catch up with the demand.

“There is also rising demand for our very high performance Venture series compact wood cabinets; in both the self-powered and passive variants. Together, they form an appealing portfolio of products for playback and performance installation applications, offering superior quality over price comparable alternatives from major brands. Also features such as high quality class-D amplification and driver components in the self-powered speakers, and the SD card, USB and Bluetooth connectivity playback on the ClubXS mixers are providing a competitive advantage.”

With a street price of £139/200€, the LIVESYS5 is a ‘highly price competitive and versatile portable “on the spot” reinforcement solution for all kinds of live events, conferences and conventions, meetings, education, indoor and outdoor activities, and small performances’. It also configures as a self-powered/self controlled personal monitor system for all kinds of solo performers, and band members, including keyboard players and drummers, and for DJs.

“The LIVESYS5 is expected to land in September and we have already written significant orders for these,” concluded Almond. “Available stock from the initial shipment is going to be limited, so forward ordering is highly recommended.” 

http://www.studiomaster.com

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