MUSIC (formerly Music Group) has appointed Alphatec Audio Video as the exclusive distributor for Lab.gruppen, Lake and Tannoy products in India.
The company says the appointment adds to its successful relationship with fellow MUSIC brands Midas, Klark Teknik, Turbosound, Behringer and Bugera.
The deal sees Alphatec, located in Kolkata, become the primary contact for all eight brands in the country and now offers exclusive access to Lab.gruppen and Lake amplification and processing products along with Tannoy’s professional loudspeakers.
Mr Mayank Gaurav, director of sales (Installed) for Alphatec Audio Video, commented: “Tannoy and Lab.gruppen are amongst the most recognised brands in the Indian pro audio industry. They have diverse applications in both the install and tour markets. We are very glad to be given this opportunity to represent such globally recognised brands. We will ensure our best efforts in both sales and post-sales support to the Indian market, taking these brands to the next level.”
MUSIC’s director of touchpoint, Karan Kathuria, added: “Alphatec Audio Video Pvt Ltd. have been one of our strongest partners for some time, it makes complete business sense to now align our brands with them. We are extremely confident that they will do a fantastic job serving Lab.gruppen, Lake and Tannoy customers in India.”