Long time reseller of Martin Audio solutions in Pacific Asia, Eric Haslim has set up P.T Rhema Multi Perkasa (PT RMP) to market the brand in Indonesia. Martin Audio had previously worked with Haslim over a number of years, when he was with previous distributor, P.T Citra Intirama.
Speaking of the transition, he said: “From the day I realised that a premium product like Martin Audio required a specific sales and marketing strategy, my intention was always to set aside a specific team of people that were passionate and competent in handling all aspects of professional audio.
“Since P.T Citra Intirama was first trusted to represent Martin Audio in the 90s, the market has changed and evolved. As we enter the age of internet, the traditional business model of distribution no longer can sustain the competitive world we now face.”