Warsaw-based Phono Media has been appointed by Martin Audio as its new distributor in Poland.
Set up in January 2010, and operating mainly in the field of fixed installation, the company represents a number of pro audio brands as well as control and signal management equipment through a network of 40 authorised partners and 150 resellers.
According to company director, Jacek Stanislawski, Phono Media first approached Martin Audio when they were looking for premium quality systems for club installations.
“We had a gap in our portfolio for a top quality brand which offered high-powered cabinets,” said Stanislawski. “The major advantage with Martin Audio is that you can see their products used on the biggest of shows with top headline acts, while in the installation sector they offer a wide range — from AM series for stadiums and arenas to CDD Weatherised. This will also open new markets for us.”
In particularly he quoted the prestige of world-renowned superclubs like Ministry of Sound, where Martin Audio is installed, as being a real driver “while the annual presence of Martin Audio's MLA on the Pyramid stage at Glastonbury is also highly significant.”
Stanislawski also noted that their aim will be to provide a strong after sales service for Martin Audio in Poland, and he emphasised their high level of technical support. “There is never any discussion about the quality of the products,” he said, “but it is in service back-up that we can make a difference.”
With the current growth in the Polish hotel and restaurant industry, as well as investment in cultural centres, theatres and concert venues, Phono Media is hugely optimistic for the future of AV integration in Poland.
The company wasted no time in opening their account, having installed the new ShowCase music club in the centre of Warsaw with four Martin Audio Blackline F12+ and two S218+ subs, managed by a dedicated DX0.5 controller. At the same time, in the rental sector, Poland’s oldest company, Musnicki Sound System, operates a full MLA system.
“Phono Media see this as the next logical step to build their brand and that of Martin Audio in Poland,” remarked Martin Audio’s sales manager, EMEA, Bradley Watson. “They have an established network of system integrators, venues and links to rental companies, and have the expertise and drive to push and develop Martin Audio into 2017 and beyond.”