JoeCo has revealed that Paris-based distributor Audiopole is now its exclusive distributor for France.
JoeCo says the agreement heralds the beginning of a new drive to raise the profile of its products within the French market, including the Blackbox and Bluebox ranges.
Audiopole has been described by JoeCo managing director Joe Bull as “the right team for the future growth of JoeCo in this most important country”.
Officially founded in 1996, Audiopole has deep roots within the French pro audio industry, with expertise stretching across the broadcast, live sound, AV and recording sectors. It currently represents brands including Studer, Clear-Com, Genelec, Beyerdynamic, MC2 and many more.
“We are going to reintroduce the JoeCo name to France, as we believe that in recent years it has not been given the attention it deserves,” explained Audiopole director and managing partner Jean-Philippe Blanchard. “Our plans are simple – in this business, it’s still about discussing our customers’ needs and demonstrating these excellent products to them. But in parallel we will undertake a comprehensive marketing plan. JoeCo’s products fit perfectly into our portfolio and we are very proud to distribute a brand that will reinforce our own presence in the market.”
JoeCo managing director, Joe Bull, added: “France is a crucial territory for JoeCo, and I believe that in Audiopole we have found the right partner to help us grow. Jean-Philippe and his colleagues bring tremendous enthusiasm, hard work and expertise to every brand they work with. I’m delighted to welcome them to our global network of partners and I look forward to great success together.”
The appointment of Audiopole also follows the recent arrival of Starpoint Distribution as JoeCo’s exclusive distributor in Germany and Austria.