Gibson Guitar has today (Monday December 5th) announced the creation of its pro audio division as a result of its acquisition of the platform assets of the Stanton Group.
The Stanton Group, which is comprised of KRK Systems, Cerwin-Vega! and Stanton DJ, will now see the companies form the Gibson Pro Audio Division, which will be headquartered in Nashville, Tennesse.
The acquisition marks Gibson’s continuing expansion into the pro audio marketplace with loudspeaker, monitor and electronics technology. Furthermore, Stanton Group will provide Gibson with the ability to leverage its existing research and development base.
“Right now we have an extremely powerful brand that people recognise and value, but the musical instrument category is inherently limited because people who purchase instruments also need to know how to play them,” commented Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “This new division is perfectly aligned with our core. It expands our reach to fellow music lovers and allows us access to 20 in 20 consumers instead of the one in 20 we currently hit.”
Juszkiewicz continued: “Stanton produces some of the best pro audio equipment in the world and we’re incredibly excited to be working with the very talented team at Stanton as we take Gibson into the future.”
“We are very excited to be joining the Gibson family,” added Timothy Dorwart, CEO of the Stanton Group. “This partnership will allow our brands and core management team to continue our growth and momentum in the marketplace within our shared channel while the association with the iconic Gibson brand gives us the opportunity to quickly expand our customer base. Moreover, we bring technical resources that will enhance the R&D capabilities of both companies.”