Fairlight has entered into a strategic partnership with Qvest Media, a systems architect that handles IT and audio visual solutions for broadcast and media applications.
It will make Qvest Media the exclusive distributor for Fairlight's range of digital audio products in Germany, Austria and Switzerland, as well as a sales partner for the firm in the United Arab Emirates.
The deal with Fairlight will allow Qvest Media to add 'innovative, high-quality audio products' that customers can purchase from Qvest Media with immediate effect.
Many customers in Germany such as public broadcasters and renowned post production companies depend on solutions from the Australian company. As the exclusive distributor in Germany, Austria and Switzerland, and as partner in the United Arab Emirates, Qvest Media will include Fairlight’s solutions in its portfolio of professional solutions and market them through its sales channels.
Fairlight is also training and supporting Qvest Media’s key account management as well as sales and service staff in order to ensure a rapid start to the joint collaboration, with Fairlight staff based onsite at the Qvest Berlin office. This will also allow Qvest Media to perform the technical support for Fairlight installations.
“We are delighted to enter into this relationship with Qvest Media,” said Fairlight CEO, Philip Belcher (pictured). “Qvest Media is the latest organisation to join our locally based, world-wide group of distribution partners.
“Qvest Media is a highly regarded broadcast integrator of solutions that are based on industry best technologies. The cultures of Qvest Media and Fairlight are aligned surrounding our mutual dedication to provide customers innovative, leading edge technological solutions combined with consulting, design and implementation services, and ongoing support."
Daniel Url, managing director of Qvest Media, added, “We are delighted to add another innovative company for broadcast IT solutions to our Global Partner Network in the shape of Fairlight and, thanks to the partnership, to be able to offer new products and services.”
A new solution architect has also been appointed, with Phil Reilly supporting Inder Biant, head of business development for Fairlight in Europe.