Ex-TC Group trio forms Audio Distribution Group - Audio Media International

Ex-TC Group trio forms Audio Distribution Group

Bruce Davidson, Steve Russell and Peter Bager set up new Pan-European company, with Dynaudio Pro and Aston its initial brands.
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Audio Distribution Group, a newly-founded company, has been named as the new Pan-European distributor for Dynaudio Pro studio monitors and Aston Microphones.

The firm, which has a head office and main distribution centre in Risskov, Denmark, has been set up by COO Bruce Davidson (pictured, left), CEO Steve Russell (centre) and chairman Peter Bager (right) – all formerly of TC Group, as international partner marketing manager, VP on international MI sales and CEO, respectively.

According to Audio Distribution Group, due to the rapidly changing marketplace in Europe for both MI and Professional products, 'it has become evident that manufacturers and retailers require a more efficient flow of communication and harmonised distribution conditions across European territories.' To this extent, the founders believe the concept behind Audio Distribution Group 'makes perfect sense as sales structures, marketing campaigns and other related activities can be streamlined in such a way as to ensure the best possible customer experience for all parties across the continent and from a single source.'

“Previously, brands have had the option of either developing their own distribution model as a part of their business or choosing a mix of distributors who either covered one or a standard mix of countries," said Davidson. "We offer our brands an effective, efficient and reliable route to market in the EU and will therefore seek to provide additional value to the standard distribution model, building strategic partnerships with all our associated brands, professionals, artists and key retailers across Europe. I am extremely excited to help get this new venture off the ground in such a short space of time.”

Russell added: “We are extremely proud to have both Dynaudio Professional and Aston Microphones as a part of our initial brand offering to the market. Our new company also has plans in place to expand significantly over the course of the coming years. There is an excellent team of people on board and many things set in motion (including some surprises) to deliver the best possible customer experience for not only our dealer network, but also for our professional users and consumers in 2016.”

“I am very happy to embark on our partnership with Audio Distribution Group for distribution of Dynaudio PRO studio monitors in the vast majority of European territories," stated Ole Jensen, VP of Dynaudio Pro sales. "The ADG team is a very experienced and focused one, with an incredible knowledge of the European marketplace. I am therefore confident that ADG’s distribution skills, allied with Dynaudio’s commitment to continuously develop new leading technology in premium sound reproduction, will be a winning combination.”

Aston MD James Young commented: "I’m really pleased that we’ll be working with Bruce, Steve and their team at ADG with Aston Microphones. Quite honestly, if I had written a wish list of attributes for a European distribution partner, they would have ticked every box and started adding ones I hadn’t even thought of.”

http://www.audiodistributiongroup.com

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