Avid has appointed NMK as their Pro Audio Division Distributor for the for the GCC region.
NMK will build on Avid’s audio presence in the Middle East, providing support in Bahrain, Kuwait, Qatar, Oman UAE and Yemen.
NMK will also add Avid’s audio tools and workflow solutions to its portfolio (Avid Pro Tools | S6, Avid Pro Tools | MTRX, Pro Tools | HDX, Pro Tools | S3, Pro Tools | Dock, Pro tools | HD and Pro Tools Software) NMK already manages the Live Sound family of solutions.
"We are extremely excited to continue building on the partnership we have started with NMK. They are a very knowledgeable and well-respected distributor in the region. We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region,” said Ansgar Liem, audio sales manager, Avid.
"Avid enjoys a good reputation within the region as many broadcast stations and production houses have been users for years. The response from customers and users were positive about NMK supporting not only the Pro Audio but also the Live Sound segment of the Avid portfolio."
Added Dino Drimakis business development manager, NMK Electronics: “At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions, we’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work whether we are looking at musicians or film mixers."