TC Group has recruited former Peavey European marketing manager Andy Rust as its new VP of marketing for Install & Tour.
Rust is now responsible for the marketing of TC Group's Tannoy, Lab.gruppen, Lake and White Acoustic brands in the installed sound and touring markets.
Based at Tannoy’s headquarters in Coatbridge, Scotland, Rust has assumed the lead role in the marketing of the Install and Tour (I&T) verticals, the managing of the core I&T marketing team, as well as the delivery of the marketing strategy and co-ordination of other TC Group marketing teams in North America, Japan and China.
Congratulating Rust on his new role, Andrzej Sosna, CEO of TC Group’s Install and Tour verticals, said: “Andy has a wealth of experience of marketing and the audio industry having spent 13 years at Peavey and the last nine of those as their European marketing manager. His diverse experience in traditional and cutting edge media tools will benefit us greatly in the Install and Tour market vertical in the coming years.”
With a degree in Business Studies, Rust also spent time as a DJ in the Leicester and Nottingham areas of the UK, and has experience as a producer. He has already relocated to Glasgow, and officially started yesterday (November 3rd 2014).
“I am really looking forward to getting settled in and working with the fantastic team that TC Group has built up over the years. I am especially proud to be working out of the UK Tannoy office, having observed the company pushing their unique transducer technology forward, year on year, as well as manufacturing beautiful products out of this UK operation," Rust remarked.
“TC Group is a company I have admired for many years, having seen them make some extremely well thought out projects during my time in the industry. This now positions the group as a true force in most areas of the sound business and this is especially true for Install and Tour markets where I will be lucky enough to be focused. Their unique technology is delivering true meaningful value to the market and I am honoured to be given the opportunity to help continue their reputation for being the best; whether that is for their training, technology or their product launches.”
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