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All change at Yamaha Commercial Audio - Audio Media International

All change at Yamaha Commercial Audio

Japanese giant reshuffles marketing, technical support and sales forces in France, Germany and the UK.
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Yamaha has made some big changes to its marketing, sales and technical support departments within the European Commercial Audio division.

The move sees the creation of new positions to underpin Yamaha’s position in the installed and live sound markets.

The changes support Yamaha’s plans to expand within the installed sound market by adding dedicated Commercial Installed Sound specialists to its sales teams in France and Germany. Commercial Installed Sound specialists are also being recruited in the UK, which complement the recent appointment of new staff to the UK sales force.

A completely new position, based in London, has also been created to strengthen its global PA application engineering capability.

Meanwhile, following the recent decision by Nick Cook to leave Yamaha and form his own strategic marketing company, the role of marketing director Commercial Audio will be assumed by the current European marketing director Pro Music & Pro Audio, Nils-Peter Keller.

"The latest creation of new positions for global PA application engineering and Commercial Installed Sound underlines Yamaha’s strategy to boost its position as a high quality Pro Audio manufacturer across decisive fields of technology within the industry," said Ryo Kasai, senior director at Yamaha Music Europe.

"We are more than pleased to have been able to assume the responsibility for global PA training content and application engineering for the most complex audio network applications from the London R&D office location. The restructuring allows us at the same time to focus staff competence onto the installed sound market more locally, which is a prerequisite for achieving the best service level in the European installation markets."

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