Allen & Heath has appointed MI and professional audio distributor Algam as the new exclusive supplier of its products in the French market.
“Algam is proud to add such a fantastic brand to its catalogue,” commented Benjamin Garnier, Algam managing director. “This partnership will enhance our portfolio, and open up new possibilities to further strengthen our standing in the French audio market. We are sincerely excited to develop the Allen & Heath brand in France.”
To best serve the wide variety of Allen & Heath customers, which ranges from aspiring musicians to audio professionals, the sales operation will be divided between Algam Entreprises, which will manage sales to rental and staging companies and installers, and Audia, which will represent Allen & Heath to MI stores and audio dealers.
“We are delighted to be working with Algam. The company is renowned for its knowledge and expertise across the Professional Audio and MI spectrum. We know the Algam team are dedicated to serving our loyal customer base, as well as seeking out new opportunities,” added Allen & Heath’s sales & marketing director Christian Luecke.