SSL appoints Bella McAvoy as marketing communications manager

Appointment made to boost traditional and digital media relations
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Solid State Logic has announced the appointment of Bella McAvoy to the position of marketing communications manager.

Boasting a wealth of experience through her work in communications, as a broadcast journalist and as composer and songwriter, McAvoy will work alongside Dan Duffell, marketing director for SSL, to boost the company’s marketing programme. “We are delighted to welcome Bella to the SSL team,” said Duffell.

“She will be working closely with me to further our traditional and digital media relations, develop our marketing programme and boost our social media presence. Bella is an accomplished composer with a strong track record in music production. She also brings a wealth of strategic communications experience with her, which will help us drive forward our vision for SSL. The creation of this new senior role within our marketing team is a sign of the company’s continued expansion and is driven by the success the company is enjoying worldwide.”

Prior to joining SSL, McAvoy worked for a number of global PR consultancies and has consulted directly for a number of technology, music and financial services companies. Before turning to communications, Bella was a broadcast journalist, working as a presenter, reporter and producer for the BBC and ITN in London.

For the last six years McAvoy has combined her communications career with music, having written extensively for television series’ and films, commercials and production music libraries, under a different name.

“For anyone involved with the music business, SSL products are considered the best in the industry, so this position is very exciting for me,” commented McAvoy. “I see it as a neat culmination of my experience to date – in my parallel careers as a communications professional and music writer and producer. Time spent in studios like AIR, Strongroom and Angel, and in my own project studio, gives me a good vantage point from which to understand the needs of SSL customers.

“Having also worked in news, I understand the pressures of live news production, so it’s very interesting to see how SSL’s broadcast consoles have been designed and I can see why they have such a strong appeal. I’m looking forward to working with Dan and the team, and to making my contribution to SSL’s PR, marketing and video production programmes.”


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