Sennheiser reports major growth in the Middle East

Manufacturer's Dubai-based operation has recorded a 62 per cent year-on-year increase in gross profit.
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Sennheiser's Middle East division has recorded a 62 per cent year-on-year rise in gross profit.

Increased adoption of conference and translation systems in the area, the ambition of the broadcast industry in the Middle East to match global standards in audio systems design, and a rise in the use of wireless audio systems in smart classrooms are thought to be the main reasons behind the growth.

Other contributing factors include a number of big projects in the education and hospitality sectors involving Sennheiser, the response to new products such as the Digital 9000 system and a strong performance in the consumer electronics market, in which the company saw revenues increase by more than 50 per cent in 2013.

The rise in conference and translation system popularity in the Middle East has been a notable trend, Sennheiser says, while the company has also strengthened its focus on the region's education market significantly.

“There is no doubt that market confidence has returned and investments are now in full swing. It is an exciting time to be a part of this development," said Mig Cardamone, sales and marketing manager at Sennheiser Middle East (pictured). "Our success has been due to our ability to act quickly and to leverage our strong product portfolio, extensive partner and distributor network and streamlined regional logistic and supply chain capabilities.

"In 2013, we managed to make inroads into a number of new vertical markets as an increasing number of organisations have begun to explore the possibility of utilising professional audio solutions to gain competitive advantage."

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