i2i Events Group, organiser of BVE, has announced a host of launch partners for London Entertainment Week, the new week-long series of events structured around next year's show, including NAB.
2016 will see BVE expand beyond its three-day exhibition format, with London Entertainment Week acting as the overall umbrella for a range of co-located events, fringe activities and conferences in and around London.
“With the value of the UK’s Entertainment and Media sector estimated at £64 billion by 2018, an event of this scope and ambition has never been more relevant to bring the industry together,” remarked Daniel Sacchelli (pictured), event manager, i2i Events. “London Entertainment Week will be the platform for the industry’s organisations and individuals to assemble across the week, delivering networking, training, innovation and inspiration.”
The US-based National Association of Broadcasters (NAB) hosts the annual NAB Show, a global event for content creators focused on the future of media and entertainment. NAB will bring its expertise and unique perspective to London Entertainment Week.
“NAB is delighted to partner with BVE on London Entertainment Week to celebrate the UK as a creative hub for the entertainment industry,” said Chris Brown, executive vice president, conventions and business operations, NAB. “This community will be served by the best speakers, business opportunities and knowledge-sharing platforms that the industry has to offer.”
London Entertainment Week has already received endorsement and support from a range of industry organisations including ABTT, ALD, BECTU, BKSTS, Cinema & Television Benevolent Fund, Escape Studios/VFX Festival, London & Partners, NAB, PSA, Raindance Film Partnership, Panasonic and Avid.
As the convergence of broadcast, live events, AV and social media has grown in recent years, BVE claims to have embraced these overlaps with a broader range of seminar content and a wider selection of exhibitors welcomed by exhibitors and visitors alike. This initiative will be a major focus for BVE 2016 with an expanded floorplan, including the introduction of a focussed Professional AV and Live Events technology zone, headed up by Nicky Rowland.
“We are working closely with organisations within the Professional AV and Live Events space, in order to shape and present this exciting new area at BVE,” commented Rowland. “Together with new exhibitors, we will have a dedicated seminar theatre presenting keynotes and panel sessions that address important topics and challenges faced by the sector, as traditional boundaries continue to blur.”
London Entertainment Week will start on Monday 22 February 2016 and carry through the week, ending on Friday 26 February.