BVE 2014: Audio-Technica prepares Western-themed booth

Mic specialist's stand will resemble a Wild West film set this year.
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Having won the Best Stand award for its jungle-themed booth last year, Audio-Technica will return to BVE tomorrow with another interactive stand for visitors to enjoy.

This time, the A-T booth offers a Wild West theme, allowing attendees to try out a wide range of the firm’s shotgun microphones to pick up sound sources located around the set, as if on a film shoot.

Among the products on show will be the BP4071 and BP4071L shotguns, BP4027 stereo shotgun and AT897 short shotgun microphones; the new M50x monitoring headphones and Allen & Heath’s Qu Series compact digital mixing consoles.

Tom Harrold, Audio-Technica assistant marketing manager pro-audio, commented: “Following up our wildlife-themed stand from BVE 2013 hasn’t been easy, but we’re very excited about the new ‘Western’ booth. Again, it will allow visitors to get a useful, hands-on experience of a selection of broadcast and production microphones and headphones and be able to hear how different models respond in terms of tone, sound rejection and so on.

“The response to the interactive stand last year was overwhelming, so we’re very much looking forward to welcoming visitors and inviting them to try the products in as meaningful way as possible at BVE.”

Audio-Technica is exhibiting on stand L46.

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