Designed to allow visitors a meaningful experience of the company’s broadcast microphones and headphones, the stand proved extremely popular throughout the event.
Hundreds of visitors flocked to the booth – adorned with vines, creepers and other foliage – to get hands-on with Audio-Technica’s Broadcast and Production shotgun mics, ATH-M50 monitor headphones and Allen & Heath’s XB-10 broadcast desk. Wildlife sounds were piped around the stand, with visitors able to pinpoint them with mics of varying sizes and designs.
Adding further reason to visit the stand, Audio-Technica also ran a competition each day for those able to identify each animal noise accurately, with winners getting the chance to enjoy 'Tea With A Tiger' at Hertfordshire’s Paradise Wildlife Park.
“We were thrilled with the response to the stand at BVE," said Tom Harrold, Audio-Technica assistant marketing manager pro audio. "We wanted to deliver a real experience for visitors and allow them to actually try the products on display – and we had the busiest BVE we’ve ever had as a result. To win the Best Stand Award was the icing on the cake for us.”
Visitors obviously appreciated the efforts made by Audio-Technica at the show. Martyn Harris, creative director at production company 7 Video summed up the thoughts of many, saying: “This was the first time I’ve come to an event like this and actually been able to try the mics properly. I think the stand was absolutely fantastic and a real credit to the company.”
Picture: (from left) Audio Technica's Logan Helps (technical support), Tom Harrold and Alana Hawkins (marketing assistant).
For those who missed the chance to visit BVE 2013, a video of all the jungle action can be found below:
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