A recent collaboration between London-based venue Spiritland and Audio-Technica UK has seen a variety of the company’s products installed in the venue to help deliver a diverse offering of interviews, Q&A sessions, DJ sets, album playbacks and radio output.
Created as a space to “celebrate artistry and indulge the senses”, Spiritland combines café, bar and radio station with an in-depth musical programme seven days a week (already featuring the likes of guest DJs Jarvis Cocker, Andrew Weatherall and La Roux).
Spiritland’s sound system features a unique pair of Living Voice loudspeakers, valve amplification from Italian manufacturer Atelier du Triode and a towering Kuzma turntable. At the very beginning of the audio chain is Audio-Technica’s ART1000 direct power moving coil cartridge which is employed to provide perfect audio reproduction from the turntable onwards. Additional cartridges selected from Audio-Technica’s new VM moving magnet range are used for vinyl playback from the separate twin decks at the DJ booth.
Five pairs of Audio-Technica’s flagship M-Series headphone, the ATH-M70x, and five BP40 large-diaphragm dynamic microphones are the foundation of the radio studio set-up (with limited edition matte grey ATH-M50xMG headphones available for visiting artists at the DJ booth); while U853R condenser hanging microphones are also installed from the ceiling for ambient sound pickup of the audience in the main seating area. The company’s ATM610a hypercardioid dynamic and BP892 subminiature condenser headworn microphones also feature for live panel and interview sessions.
Audio-Technica UK were also able to provide a solution for the spoken word and background audio with six Apart Audio Mask 6T two-way speakers mounted above the café/bar area, powered by Apart’s four-channel REVAMP4120T bridgeable power amplifier. The Mask 6T’s sleek, curved cabinet design fits well with Spiritland’s considered design aesthetic, while an additional REVAMP4120T powers different pairs of vintage bookshelf speakers which are located in each of the venue’s four restrooms.
Overall the Audio-Technica microphones, headphones and cartridges employed in Spiritland’s signal chain help complete a mix of original analogue equipment, while also playing a part towards the output generated from the venue’s editing and streaming facilities.
“Spiritland is a huge operation in a small space with elements including hospitality, nightly DJ sets, radio broadcasts, live talks, a retail offering and more - and Audio-Technica are involved in every aspect,” said Spiritland’s artistic director Paul Noble. “They have been a fantastically supportive partner in this project.”