Tracktion Corporation and 2JW Design have joined forces with Prism Sound and SADiE under the umbrella of Audio Squadron to create a new player in the pro audio market.
The combined strategy of these companies under the canopy of one organisation will look to increase investment and produce a unique shared creative environment.
The resulting pro audio powerhouse brings together all the diverse, highly skilled workforces and technical expertise of these brands, enabling them to accelerate innovation, development and the cross fertilisation of ideas. Prism Media Products LTD retains the successful test and measurement equipment business and will continue to supply leading manufacturers worldwide.
“We are excited by the multitude of opportunities offered by this collaboration,” said James Woodburn, Tracktion co-founder and CEO. “It is the best of both worlds for Tracktion, 2JW Design, Prism Sound and SADiE. Whilst we remain independent, we can more easily work together to bring renewed focus to delivery of the highest quality audio products.”
Prism Sound founder and director Graham Boswell enthused, “the shared vision of this venture will greatly enhance our ability to accelerate creativity in the design and development of the industry leading audio tools our customers have come to rely on. We’re eager to start working on this exciting new chapter of Prism Sound and SADiE’’s life.”