Acoustic consultancy White Mark has helped Pixelogic transform a former office building in London’s West End into a state of the art facility for content localisation and distribution.
Working closely with Laurence Claydon, Pixelogic’s technical consultant and programme manager, White Mark has designed and installed five Dolby Atmos approved sound mixing and screening theatres, each of which supports a variety of immersive audio formats and is equipped with the latest laser projector technology for 4K and HDR.
Pixelogic’s London premises underwent an intense period of redevelopment to create the new facilities. This entailed completely reconfiguring the interior space to make room for the theatres (three large and two small), plus two recording booths for ADR work. There is also room for a sixth theatre, which will open later this year.
The three larger theatres are equipped with Avid Pro Tools systems and JBL monitoring (32, 30 and 28 channels respectively) and all five theatres are networked using the latest Dante technology.
With additional screening facilities in California, Pixelogic provides localisation and distribution services to film studios, broadcasters and digital retailers. Pixelogic’s London facility provides subtitling, foreign language dubbing, access services, text and metadata translation, audio services including mixing, graphics design and versioning, digital cinema mastering and key fulfilment, post-theatrical distribution mastering, compression and authoring for physical media formats, transcoding and packaging for digital distribution products, and archive mastering.
Since its formation in 1997, White Mark has designed and supervised the construction of over 600 audio facilities for music, film and TV post-production clients worldwide, including over 50 companies in London’s Soho.
“This project saw White Mark devising layouts within a challengingly shaped building that would allow the required number of technical spaces to be developed, meeting the high standards of performance that are expected both by our clients and by the Atmos specification,” said David Bell, managing director of White Mark. “Our increasing experience with the general architecture of large developments, together with our long history of working with Laurence, helped us to incorporate the necessary rooms into a facility that flows well throughout the building. We are particularly happy with the performance of the finished suites, with acoustic responses that translate superbly to the outside world whilst supporting accurate mixing and editing.”