A new pro audio company LEA Professional has been launched at the Winter NAMM Show in Anaheim, California.
The company, based in Northern Indiana and led by executives, engineers, and sales/marketing experts from the pro audio community, will introduce a series of new amplifiers in the coming months.
“LEA Professional is inspired by many conversations with members of the professional audio and integrator communities,” said Blake Augsburger, founder and CEO, LEA. “We listened closely and looked carefully at amplifier performance, networking, UX and built a range of products and a new company that respects the way things get done today but offers a bold new approach capitalising on new technologies from outside the AV domain.”
“We have a start-up mentality in that we’re lean, agile and ambitious but we do not suffer from the challenges that afflict many startups because we’ve all worked together and with our dealers and distributors for a considerable time. We have a clear mission and we have strong unique technology,” Augsburger continued.
The first physical manifestations of Augsburger’s strategy is a series of professional grade two-channel and four-channel amplifiers for small to medium scale installations. Featuring DSP, wired or Wi-Fi connectivity, webpage configuration and control, the LEA Connect Series will be the very first IoT enabled professional-grade amplifiers.
Joining Augsburger at the helm of the new venture is Jeremy Bules, vice president of Engineering & Operations and Scott Robbins, vice president of Sales & Marketing. Like Augsburger, Bules and Robbins each have more than 20 years’ experience in pro audio.
“We are all passionate about the audio industry so it’s very exciting to be part of LEA where we can create something from the ground up that is truly inspirational,” said Robbins. “Not only will our products be technically advanced, we will also focus heavily on the dealer experience. At LEA we are not confused about who the customer is; our customer is the dealer/integrator. Our products and support structure will be designed to make the dealer/integrator successful. Ease of doing business, timely and efficient pre and post-sales support, customer inspired product features, and advanced technology are the foundational elements upon which our company is built.”
Augsburger notes that LEA is empowered to innovate on pricing as well as technology and the dealer platform: “We want to be known for having the very best performing, best connected and best looking amplifiers in the market but we’re also determined to win on price,” he said. “We can do that because our capabilities are of a twenty-year-old company but our overhead is that of a startup!”