Dolby unveiled its plans for global expansion of its Dolby Cinema solutions at the CineEurope expo in Barcelona this week.
Included in the expansion is an agreement with Odeon Cinemas that will see the first deployment of Dolby Cinema in the UK.
Dolby Cinema incorporates solutions including audio (Dolby Atmos), imaging, accesibility and post-production technology for the cinema industry.
The rollout will see seven Dolby Cinema sites open nationwide over the next several years. Additionally, Odeon Cinemas Group has confirmed that Dolby servers, processors, and speakers will be utilised for all of its European entities going forward.
Dolby has also entered into an agreement with Kinopolis to bring the first-ever Dolby Cinema to Germany. The site is expected to open later in 2018 at the Mathäser Palast in Munich.
Dolby will be also be expanding its Dolby Cinema portfolio in France with Les Cinémas Gaumont Pathé in Marseille at La Joliette, later this year.
“Dolby Cinema delivers a best-in-class, unforgettable entertainment experience,” said Doug Darrow, senior vice president, cinema business group, Dolby Laboratories. “Now, as we map our expansion in the United Kingdom and Germany, we’re bringing the total cinema experience to even more movie-going fans across Europe.”
The European expansion plans add to the over 100 Dolby Cinema at AMC locations in the United States, as well as over 150 Dolby Cinema sites open globally. Jinyi Cinemas, one of the largest cinema circuits in China, recently announced plans to open 20 Dolby Cinema locations in China in the following four years, while Shochiku Multiplex Theatres entered into an agreement for the first deployments of Dolby Cinema in Japan.