An Audient ASP8024 has been installed in Nairobi studio, Supersonic Africa as part of a project to expand the facility, as its popularity with local and international artists grows.
This boost was thanks in no small part to the arrival of Coke Studio Africa, a weekly music TV programme filmed at Supersonic earlier this year.
Describing itself as ‘a non-competitive music collaboration show’, Coke Studio Africa aims to ‘celebrate the diversity of African music and talent’, and as well as extending the reach of the Coca-Cola brand to the youth across Africa, it has helped raise the profile of Supersonic studio dramatically.
“Musicians from all over the world come together and work on original compositions and mashups,” said producer at Supersonic, Muna Chuba, explaining that this was the second year running that they have hosted the show. “This gives us a lot of coverage as a studio – it’s actually how some of the international musicians get to know about us.”
Resident producer at Supersonic and engineer behind Coke Studio Africa season 4, Sean Peevers also described the Audient ASP8024 as “an extremely versatile desk.”
Consisting of two studios equipped with digital and retro-analogue gear, the business focus was initially television and radio advertisements. “Clients ask us to produce the entire ad – from voice over recording, creating the music to sound design and mixing,” added Chuba, citing Coca Cola, KCB Bank, Safaricom, Airtel, Fanta, Nestle and Weetabix as just some of the diverse list of clients.
“As for our experience with the desk? So far, so amazing. We are getting to know each other quite well,” concluded Muna.