Sequoia Audio, a division of DV2, has been appointed by Powersoft as the company’s new distributor in France.
Sequoia Audio will now start actively promoting the brand through its website, media advertising and press reports. In addition, the company says it will use its sales force to mount an aggressive programme of roadshows. A training seminar is already in the pipeline and at the end of the year Powersoft will be represented at the JTSE Show, targeting both the touring and permanent installation markets.
The appointment also gives Sequoia Audio an alluring partnership, coupled with MDC’s high performance loudspeakers, which they also distribute. “More and more people are looking for matched systems or packages and Powersoft works perfectly with many loudspeaker brands, including our MDC loudspeakers” commented DV2’s founder Didier Dal Fitto.
“I have always had enormous respect for the company when I have seen them at trade shows,” he continued. “They have an incredible technology, which is reflected in a wide range of exciting products at very affordable prices. This will open up new markets both for permanent installation and touring.”
Powersoft’s Pro Audio Business Unit Manager, Luca Giorgi, added, “I believe the perception of Powersoft in France is still through our older platforms. We recognise that quality is decision makers’ top priority where audio is concerned, and so we had been looking for a distributor in France capable of selling our products independently from a specific package.”
In summary, Dal Fitto said he recognised the potential of Powersoft in the region which had so far been unfulfilled: “Now that the brand is supported by an audio specialist distributor, our goal over the next 12 months is to put Powersoft among the top amplifiers manufacturers in France, and enhance their presence in top-tier rental companies.”
(Pictured L-R: Sébastien Desaever (Sequoia), Luca Giorgi (Powersoft), Guy Vignet (DV2) and Denis Guichard (Sequoia))