IBC has announced that a record breaking 50,937 visitors passed through the doors of the Amsterdam RAI’s doors for this year’s conference and exhibition.
The show, which took place from September 6th-11th, reported a 0.93 per cent increase on last year’s attendance figures of 50,462; also a record breaking year at the time.
“From the calibre of attendees we attract to the whole experience we provide, IBC is all about quality,” said Michael Crimp, IBC’s CEO as the 2012 event drew to a close on Tuesday September 11th. “That we have drawn a record audience at a time when there are still economic challenges in many parts of the world – and when broadcasters are dealing with massive events like the London 2012 Olympic and Paralympic Games and US presidential elections – clearly shows that, above all, IBC is relevant to people at every level in our industry.”
Throughout the IBC Conference, over 300 speakers addressed the audience. International pop star, producer and Intel’s director of Creative Innovation, will.i.am drew a capacity audience for his personal view of the future in a session co-host by Johan Jervøe, vice president of Sales and Marketing Group and director, Partner Marketing, Intel Corporation. Other keynote speakers included David Eun, executive vice president Global Media & CEO Advisor, Samsung Electronics, Mark Hollinger, president and CEO, Discovery Networks International and Miles Young, CEO, Ogilvy & Mather. Barbara Slater, director of Sport from the BBC reviewed the London 2012 Olympic Games, and Director James Cameron talked about his vision for 3D production.
The show has also continued to expand this year with the addition of a 14th hall and 1,400 companies taking to the exhibition floor.
The IBC show returns to Amsterdam next year on September 12th-17th.
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