Powersoft has entered into a new partnership in the United Arab Emirates with Dubai lighting and sound supplier VTI General Trading.
As one of the major distributors of audio and lighting brands in the Middle East, VTI has experienced continued growth throughout the region.
“With a very professional perspective and an excellent knowledge of the local markets, VTI is the ideal company to represent Powersoft in the UAE,” commented Steve Smith, Powersoft’s touring account manager. “I am very pleased to be able to welcome VTI to our ever expanding team of international distributors.”
Richard Maunder, VTI general manager, stated: “We at VTI are glad to announce the addition of Powersoft to our portfolio of high-end audio products and we look forward to introducing the power, quality and technology of Powersoft amplifiers to Middle East: here in Dubai we have a passion for Italian excellence.”
VTI will begin promotion of Powersoft brand and products into the Middle East market immediately “We are already planning events for the autumn,” concluded Maunder. “We want to give our customers an unforgettable demo of the power of Powersoft amplifiers.”
Keep up to date with the latest developments from the world of pro audio by registering for our free daily newsletter.